Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely
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Customer Reviews
Average Rating:
Rating: - Great Behavioral Econ Book
Excellent use of science and economics to explain some of the irrational decisions we make every day. Other reviews have captured the good parts adequately.
I agree with the review below me. His science is seemingly unassailable, but many of his "solutions" to problems seem to come from a left perspective. However, this was rare and the book generally refrains from normative analysis.
Overall excellent read, but not as captivating as Freakonomics was when it first came out. ... Read More
Rating: - Love The Studies so-so on the Social Commentary
The behavioral economics and studies behind this book are genuinely fascinating. It will challenge the way that you make decisions and reveal irrationality behind your most recent purchases. I had a great time reading it but I did move past some of the social recommendations that he makes in the book.
It's not that I think they are not good ideas, its just that I see them as irrelevant to the overall theme of the book. That is just the way that I read the book, but if you are interested ... Read More
Rating: 
- Great reading, entertaining, and very rational
This book is a combination of a very entertaining reading with great content.Ariel presents the results of several social experiments he has conducted during years of research. Most of them are unexpected, or should I say irrational?But most of those behaviors are really predictable regardles of how ilogical they seem.
You can apply the lessons learned in this book to your daily life, if you are going to business school this would be a great complement to any of your courses (marketing, ... Read More
Rating: - No economist can afford to miss this
Today's mainstream economics is largely based on assumptions of rationality.Ariely shows that such assumptions are completely wrong.This has large implications for running an economic system that achieves a good life for people.People are constantly trying to improve their lives by buying more "stuff," but within very short time periods they find themselves dissatisfied again.The most common measure of economic prosperity used by mainstream economists is the GDP--which essentially counts up what ... Read More
Rating: - Insightful quick read
In this book, Dan Ariely describes some of the ways people act and react to various real life economic situations.He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers.
Incredibly well written and a quick read.
- Great Behavioral Econ BookExcellent use of science and economics to explain some of the irrational decisions we make every day. Other reviews have captured the good parts adequately.
I agree with the review below me. His science is seemingly unassailable, but many of his "solutions" to problems seem to come from a left perspective. However, this was rare and the book generally refrains from normative analysis.
Overall excellent read, but not as captivating as Freakonomics was when it first came out. ... Read More
- Love The Studies so-so on the Social CommentaryThe behavioral economics and studies behind this book are genuinely fascinating. It will challenge the way that you make decisions and reveal irrationality behind your most recent purchases. I had a great time reading it but I did move past some of the social recommendations that he makes in the book.
It's not that I think they are not good ideas, its just that I see them as irrelevant to the overall theme of the book. That is just the way that I read the book, but if you are interested ... Read More
- Great reading, entertaining, and very rationalThis book is a combination of a very entertaining reading with great content.Ariel presents the results of several social experiments he has conducted during years of research. Most of them are unexpected, or should I say irrational?But most of those behaviors are really predictable regardles of how ilogical they seem.
You can apply the lessons learned in this book to your daily life, if you are going to business school this would be a great complement to any of your courses (marketing, ... Read More
- No economist can afford to miss thisToday's mainstream economics is largely based on assumptions of rationality.Ariely shows that such assumptions are completely wrong.This has large implications for running an economic system that achieves a good life for people.People are constantly trying to improve their lives by buying more "stuff," but within very short time periods they find themselves dissatisfied again.The most common measure of economic prosperity used by mainstream economists is the GDP--which essentially counts up what ... Read More
- Insightful quick readIn this book, Dan Ariely describes some of the ways people act and react to various real life economic situations.He provides great insight into context of why we do some of the things we do and supports his conclusions with examples of some of the research he has performed with other researchers.
Incredibly well written and a quick read.
