The New Age of Innovation: Driving Cocreated Value Through Global Networks
by: C.K. Prahalad, M.S. Krishnan
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Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine
From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine
From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
- Redesigning systems to co-create value with customers and connect all parts of a firm to this process
- Measuring individual behavior through smart analytics
- Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
- Treating all involved individuals--customers, employees, investors, suppliers--as unique
- Working across cultures and time-zones in a seamless global network
- Building teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
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Customer Reviews
Average Rating:
Rating: 
- A Little Too Technical, But Informative
I am reviewing The New Age of Innovation by C.K. Prahalad and M.S. Krishnan for a class on social media that I am taking at Harvard University.
This book, which is written by a man labeled "The #1 most influential management thinker in the world," was a little too technical at times for my personal interest.Based on the two notions that "Value is based on unique, personalized experiences of consumers" and "No firm is big enough in scope and size to satisfy the experiences of one consumer ... Read More
Rating: - Straight to the point, but ...
C.K. Prahalad is really a great thinker and his models on cocreated experiences are straight to the point. The focus on strategic thinking is great.
My comment is actually not only to Prahalad, but more in general to all strategy literature. As a founder of growth company I have seen plenty of strategies, but not so much first in hand execution and strategy implementation literature.
Of course the execution is entrepreneurs or managers task - not strategy writers. I would say ... Read More
Rating: 
- The technological drive toward globalization
The co-founder of Intel, Gordon Moore, is credited with developing the concept in the mid-1960's that the computing power of microprocessors would double ever 24 months - so far it's held true. Subsequently, this concept has been dubbed "Moore's Law" and it's been credited with the rapid acceleration of technology during the past decade or so. For many companies, the rolling technology juggernaut has had unintended consequences that include redundant work flows and data streams; an unrelenting push to go ... Read More
Rating: 
- Excellent and informative
This is a great book - it brings together a whole host of ideas into one thread which paints a realistic and insightful picture of the modern world around us.Lots of real world examples and easy to understand.Highly recommended.
Rating: - Smart authors, thoughtful book, but
The New Age of Innovation is divided into an Introduction and eight chapters. The Introduction will tell you how the authors came to write the book and how their key ideas of N = 1 and R = G were developed.
The Transformation of Business is the authors' description of how business is moving toward a focus on the individual customer experience and drawing resources from everywhere.
Chapter two discusses Business Processes as the way a company can gain competitive advantage by reconfiguring ... Read More
- A Little Too Technical, But InformativeI am reviewing The New Age of Innovation by C.K. Prahalad and M.S. Krishnan for a class on social media that I am taking at Harvard University.
This book, which is written by a man labeled "The #1 most influential management thinker in the world," was a little too technical at times for my personal interest.Based on the two notions that "Value is based on unique, personalized experiences of consumers" and "No firm is big enough in scope and size to satisfy the experiences of one consumer ... Read More
- Straight to the point, but ...C.K. Prahalad is really a great thinker and his models on cocreated experiences are straight to the point. The focus on strategic thinking is great.
My comment is actually not only to Prahalad, but more in general to all strategy literature. As a founder of growth company I have seen plenty of strategies, but not so much first in hand execution and strategy implementation literature.
Of course the execution is entrepreneurs or managers task - not strategy writers. I would say ... Read More
- The technological drive toward globalizationThe co-founder of Intel, Gordon Moore, is credited with developing the concept in the mid-1960's that the computing power of microprocessors would double ever 24 months - so far it's held true. Subsequently, this concept has been dubbed "Moore's Law" and it's been credited with the rapid acceleration of technology during the past decade or so. For many companies, the rolling technology juggernaut has had unintended consequences that include redundant work flows and data streams; an unrelenting push to go ... Read More
- Excellent and informativeThis is a great book - it brings together a whole host of ideas into one thread which paints a realistic and insightful picture of the modern world around us.Lots of real world examples and easy to understand.Highly recommended.
- Smart authors, thoughtful book, butThe New Age of Innovation is divided into an Introduction and eight chapters. The Introduction will tell you how the authors came to write the book and how their key ideas of N = 1 and R = G were developed.
The Transformation of Business is the authors' description of how business is moving toward a focus on the individual customer experience and drawing resources from everywhere.
Chapter two discusses Business Processes as the way a company can gain competitive advantage by reconfiguring ... Read More
