Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
by: Director Daniel C. Esty, Andrew S. Winston
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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
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Customer Reviews
Average Rating:
Rating: 
- Earth Day Meets Pay Day
Yes, money makes the world go 'round. Money can also help make it go green.
That's the striking core message of this 2006 business tome, which spotlights the cause of environmentalism with a decidedly capitalist slant. At the core of capitalism's success, they say, is innovation. That same innovation, when applied responsibly by businesses of many types, has resulted in big gains against pollution, resource depletion, and other sustainability issues, often helping those businesses add ... Read More
Rating: 
- GREAT
The item is wonderful!I'm reading !
I hope that Amazon could arrange more serials of products afford to international dilivery! ....Like chocholate,mobile phone.....
Rating: 
- not what you think
If you want to read this book for ways HOW to transform your company to become green, then I don't think this is the book you should get.Most of the book is about WHY we should go green.And we already know that going green is the way of the future, so I don't need a book to tell me that.Most of the illustrations are about the benefits companies obtained by going green.It does not show how they started or went about getting there, and that was the reason I bought the book, to see if I can find ... Read More
Rating: - Eco-Advantage as a competitive differentiator
Sometimes the cares of life, pursuit of wealth and desire for other things can inadvertently divert our attention from the critically important issue of global sustainability. You don't have to hug trees or protect the needs of spotted owls to recognize the finite nature of this planet and our place on it. More and more forward-looking leaders are realizing these realities and taking necessary steps to address them. The authors of Green to Gold showcase such visionary, corporate leaders who are integrating ... Read More
Rating: - Food for Your Executive Mindset
I LOVE Green to Gold. Not because I'm a crunchy-granola type baby boomer (and, yes, I am). Not because I admit to having a personal passion for sustainability, the environmental movement and all things green. Not because I believe in climate change and the threat to our planet. I love Green to Gold because so many of the examples that Daniel Esty and Andrew Winston provide are a study in business strategy. And because they break very complex initiatives into core concepts. And because they graphically illustrate ... Read More
- Earth Day Meets Pay DayYes, money makes the world go 'round. Money can also help make it go green.
That's the striking core message of this 2006 business tome, which spotlights the cause of environmentalism with a decidedly capitalist slant. At the core of capitalism's success, they say, is innovation. That same innovation, when applied responsibly by businesses of many types, has resulted in big gains against pollution, resource depletion, and other sustainability issues, often helping those businesses add ... Read More
- GREATThe item is wonderful!I'm reading !
I hope that Amazon could arrange more serials of products afford to international dilivery! ....Like chocholate,mobile phone.....
- not what you think If you want to read this book for ways HOW to transform your company to become green, then I don't think this is the book you should get.Most of the book is about WHY we should go green.And we already know that going green is the way of the future, so I don't need a book to tell me that.Most of the illustrations are about the benefits companies obtained by going green.It does not show how they started or went about getting there, and that was the reason I bought the book, to see if I can find ... Read More
- Eco-Advantage as a competitive differentiatorSometimes the cares of life, pursuit of wealth and desire for other things can inadvertently divert our attention from the critically important issue of global sustainability. You don't have to hug trees or protect the needs of spotted owls to recognize the finite nature of this planet and our place on it. More and more forward-looking leaders are realizing these realities and taking necessary steps to address them. The authors of Green to Gold showcase such visionary, corporate leaders who are integrating ... Read More
- Food for Your Executive MindsetI LOVE Green to Gold. Not because I'm a crunchy-granola type baby boomer (and, yes, I am). Not because I admit to having a personal passion for sustainability, the environmental movement and all things green. Not because I believe in climate change and the threat to our planet. I love Green to Gold because so many of the examples that Daniel Esty and Andrew Winston provide are a study in business strategy. And because they break very complex initiatives into core concepts. And because they graphically illustrate ... Read More
