The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by: A.G. Lafley, Ram Charan
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How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.
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Customer Reviews
Average Rating:
Rating: 
- Very interesting read but every case discussed may not be innovation
Reading his every book, one can observe that Ram Charan is a very passionate advocate of organic growth of businesses through operational efficiency and healthy cash flow. Each one of his books takes up a specific management concept to explain how excelling in that area can lead to profitable growth. For example in "Execution" (Co-authored with Larry Bossidy & Charles Burck), Charan has very eloquently explained the role of flawless planning and execution of strategy in healthy business growth. In ... Read More
Rating: - Where is the beef, Mr. Lafley?
I have read all the book reviews about "Game-Changer" on Amazon and the most recent contribution of Mr. Lafley in the Harvard Business Review "What only the CEO can do" (May, 2009). Mr. Lafley wants to make us believe that he has been able to change the rules of the game. Did he really?
As this sounds all too great to be true it has encouraged me to look behind the curtain for search for the real hard performance facts. All I have found so far in my analysis are indications of an excellently ... Read More
Rating: 
- An imperative read...
This book is definitely something...It is very well organized and interesting.I learned a lot about Procter & Gamble's history and achievements.I even learned about John Pepper's call to A. G. asking him whether he's prepared to be CEO.It was a quick phone call.Moreover, I learned about other companies' innovation initiatives that allowed them to be successful.Learning these is very helpful to my work.
Innovation is the center theme of this book.And it's very interesting how simple ... Read More
Rating: 
- So So Book
Vague strategy stuff, much of which is not actionable.Written by an academic who is clueless how P&G actually works.AG Lafley has not made P&G great; rather, P&G has had several irrelevant acquisitions, lacks competent leadership, and the only value that AGL creates for his company is through tournament compensation.Basically, he gets paid $25M to make Mr. Rogers videos.There are layers upon layers of people beneath him.He is OUT OF TOUCH.
Rating: - At the Intersection of Innovation and Main
The Game-Changer is a 300-page book that contains at least 400-pages-worth of information, which is to say: it doesn't waste words; it overflows with insight; and, it's tightly structured.
The material itself is non-technical and easy to grasp. It de-mystifies innovation, framing it as a manageable process that, among other things, "takes advantage of the capabilities of ordinary people" and happens in companies "as small as my [Dr. Charan's] father's shoe store in India."
Nevertheless ... Read More
- Very interesting read but every case discussed may not be innovationReading his every book, one can observe that Ram Charan is a very passionate advocate of organic growth of businesses through operational efficiency and healthy cash flow. Each one of his books takes up a specific management concept to explain how excelling in that area can lead to profitable growth. For example in "Execution" (Co-authored with Larry Bossidy & Charles Burck), Charan has very eloquently explained the role of flawless planning and execution of strategy in healthy business growth. In ... Read More
- Where is the beef, Mr. Lafley?I have read all the book reviews about "Game-Changer" on Amazon and the most recent contribution of Mr. Lafley in the Harvard Business Review "What only the CEO can do" (May, 2009). Mr. Lafley wants to make us believe that he has been able to change the rules of the game. Did he really?
As this sounds all too great to be true it has encouraged me to look behind the curtain for search for the real hard performance facts. All I have found so far in my analysis are indications of an excellently ... Read More
- An imperative read...This book is definitely something...It is very well organized and interesting.I learned a lot about Procter & Gamble's history and achievements.I even learned about John Pepper's call to A. G. asking him whether he's prepared to be CEO.It was a quick phone call.Moreover, I learned about other companies' innovation initiatives that allowed them to be successful.Learning these is very helpful to my work.
Innovation is the center theme of this book.And it's very interesting how simple ... Read More
- So So BookVague strategy stuff, much of which is not actionable.Written by an academic who is clueless how P&G actually works.AG Lafley has not made P&G great; rather, P&G has had several irrelevant acquisitions, lacks competent leadership, and the only value that AGL creates for his company is through tournament compensation.Basically, he gets paid $25M to make Mr. Rogers videos.There are layers upon layers of people beneath him.He is OUT OF TOUCH.
- At the Intersection of Innovation and MainThe Game-Changer is a 300-page book that contains at least 400-pages-worth of information, which is to say: it doesn't waste words; it overflows with insight; and, it's tightly structured.
The material itself is non-technical and easy to grasp. It de-mystifies innovation, framing it as a manageable process that, among other things, "takes advantage of the capabilities of ordinary people" and happens in companies "as small as my [Dr. Charan's] father's shoe store in India."
Nevertheless ... Read More
