Blink: The Power of Thinking Without Thinking
by: Malcolm Gladwell
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Amazon.com Review:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff
Product Description:
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within.How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus.BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff
Product Description:
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within.How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus.BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
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Customer Reviews
Average Rating:
Rating: 
- thanks for great service
We received the book as promised in 2 days and it was in great condition.
Rating: - I will never think the same way again
Nevermind the armchair critics, the nitpicking ninnies, and the wannabe eggheads who pooh-pooh this book. "Blink" is a powerful book. It is comprises a spectrum of anecdotes about how people think before they start "thinking." Gladwell has taken a narrow psychological topic and turned it into a thrilling page-turner. Most important, "Blink" has changed the way that I think. Few books do that.
Rating: 
- Lots of Interesting Topics
I am a big Malcolm Gladwell fan. He has a way of weaving very dry, scientific material into great stories in which you learn not only what he's intending to advocate, but also about miscellaneous, interesting topics. In short, you become a great guest at cocktail parties because you have fun topics to chat about with other people.
He's tough to recommend, though, since the subject matter can be a bit dry and bog down at times. I am also sometimes challenged by the leaps he makes that ... Read More
Rating: - Creative Thinking
Remarkable thought process leads this author to conclusions many would never reach. Seems to push some conclusions and at the end, a little backtracking. Filled with fascinating annecdotes.
Rating: 
- At best, Blink should have been a long article in the New Yorker
I really enjoyed Malcolm Gladwell's first book, Tipping Point. He offered some significant insights in this book, and because of this, the book became a blockbuster big seller. I wish I could say the same thing about his second effort, Blink. Don't get me wrong, Blink is interesting. But at best, Blink should have been a long article in the New Yorker, not a whole book. If Gladwell had not been so successful with Tipping Point, I doubt that this book would have received the accolades that it did.... Read More
- thanks for great serviceWe received the book as promised in 2 days and it was in great condition.
- I will never think the same way againNevermind the armchair critics, the nitpicking ninnies, and the wannabe eggheads who pooh-pooh this book. "Blink" is a powerful book. It is comprises a spectrum of anecdotes about how people think before they start "thinking." Gladwell has taken a narrow psychological topic and turned it into a thrilling page-turner. Most important, "Blink" has changed the way that I think. Few books do that.
- Lots of Interesting TopicsI am a big Malcolm Gladwell fan. He has a way of weaving very dry, scientific material into great stories in which you learn not only what he's intending to advocate, but also about miscellaneous, interesting topics. In short, you become a great guest at cocktail parties because you have fun topics to chat about with other people.
He's tough to recommend, though, since the subject matter can be a bit dry and bog down at times. I am also sometimes challenged by the leaps he makes that ... Read More
- Creative ThinkingRemarkable thought process leads this author to conclusions many would never reach. Seems to push some conclusions and at the end, a little backtracking. Filled with fascinating annecdotes.
- At best, Blink should have been a long article in the New YorkerI really enjoyed Malcolm Gladwell's first book, Tipping Point. He offered some significant insights in this book, and because of this, the book became a blockbuster big seller. I wish I could say the same thing about his second effort, Blink. Don't get me wrong, Blink is interesting. But at best, Blink should have been a long article in the New Yorker, not a whole book. If Gladwell had not been so successful with Tipping Point, I doubt that this book would have received the accolades that it did.... Read More
