The The Non-Designer's Type Book, 2nd Edition
by: Robin Williams
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Product Description:
Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!
Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!
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Customer Reviews
Average Rating:
Rating: 
- Read this only if you want to remain a "non-desiger"
I feel bad for doling out a single star, but as a professional designer in the sales and marketing field, I can't help but be horrified after reading this book. I know that many unknowing individuals who want to learn about design and typeface will find this book, and not knowing any better, decide to base their design approach on the principles within.
I'm not sure what niche or genre Robin William's design approach fits best, but one thing I am certain is that it's not in the world ... Read More
Rating: 
- Useful, but often misleading
This is a handy basic introduction to type design issues. But it is marred by some of the author's eccentric beliefs, stated as facts.
First of all, whatever you think of Helvetica (and I'm not a fan), I don't think it's showing any signs of fading from our public spaces, more's the pity.
Second (and related to the above), her fondness for wacky, eye-catching, "novelty" typefaces is going to lead many people in quite the wrong direction. If you're designing a club flyer or ... Read More
Rating: 
- Very thorough and useful
I have to begin by saying that I have absolutely no experience in design or artwork. I have taken on a project (not exactly voluntarily) which I would prefer doesn't look completely amateurish by the time I finish. I got this book to give me some sort of reference in something I know I'm way over my head on.
It covers everything that an amateur needs to know; it is fairly well indexed so I can locate it quickly; it doesn't go into unnecessary detail, just the to-the-point-basics. It is ... Read More
Rating: - A MUST for type lovers
Contrary to the reviewer below, this book is most definitely a book about type for non-designers. I too love typography. Mantis neglects to mention, in his diatribe about underlining, that Ms. Williams makes it perfectly clear that a rule (line) integrated into the typographic design is entirely different from the underline feature that you hit with a keystroke. She advocates never hitting that keyboard shortcut, and she is correct. Ms. Williams also makes it clear she is creating guidelines for non ... Read More
Rating: - Wonderful intro to the world of type...
As an avid reader and (some would argue) somewhat-successful writer, I spend a lot of time looking at the printed word.But I don't have a full appreciation behind the effort and thought that goes into how that word gets transferred from writer to reader on paper.Robin Williams has a great book for those of us who are not professionals in the world of typesetting...The Non-Designer's Type Book.
Contents:Centuries of Type; The Art of Readability; The Art of Legibility; Quotation Marks ... Read More
- Read this only if you want to remain a "non-desiger"I feel bad for doling out a single star, but as a professional designer in the sales and marketing field, I can't help but be horrified after reading this book. I know that many unknowing individuals who want to learn about design and typeface will find this book, and not knowing any better, decide to base their design approach on the principles within.
I'm not sure what niche or genre Robin William's design approach fits best, but one thing I am certain is that it's not in the world ... Read More
- Useful, but often misleadingThis is a handy basic introduction to type design issues. But it is marred by some of the author's eccentric beliefs, stated as facts.
First of all, whatever you think of Helvetica (and I'm not a fan), I don't think it's showing any signs of fading from our public spaces, more's the pity.
Second (and related to the above), her fondness for wacky, eye-catching, "novelty" typefaces is going to lead many people in quite the wrong direction. If you're designing a club flyer or ... Read More
- Very thorough and usefulI have to begin by saying that I have absolutely no experience in design or artwork. I have taken on a project (not exactly voluntarily) which I would prefer doesn't look completely amateurish by the time I finish. I got this book to give me some sort of reference in something I know I'm way over my head on.
It covers everything that an amateur needs to know; it is fairly well indexed so I can locate it quickly; it doesn't go into unnecessary detail, just the to-the-point-basics. It is ... Read More
- A MUST for type loversContrary to the reviewer below, this book is most definitely a book about type for non-designers. I too love typography. Mantis neglects to mention, in his diatribe about underlining, that Ms. Williams makes it perfectly clear that a rule (line) integrated into the typographic design is entirely different from the underline feature that you hit with a keystroke. She advocates never hitting that keyboard shortcut, and she is correct. Ms. Williams also makes it clear she is creating guidelines for non ... Read More
- Wonderful intro to the world of type...As an avid reader and (some would argue) somewhat-successful writer, I spend a lot of time looking at the printed word.But I don't have a full appreciation behind the effort and thought that goes into how that word gets transferred from writer to reader on paper.Robin Williams has a great book for those of us who are not professionals in the world of typesetting...The Non-Designer's Type Book.
Contents:Centuries of Type; The Art of Readability; The Art of Legibility; Quotation Marks ... Read More
