The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)
by: Joe McNally
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Product Description:
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
Accessories:
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Customer Reviews
Average Rating:
Rating: 
- One of the best book on photography
After having borrowed this book from the library now I'm going to purchase it. It's one of the best and most helping book that I ever read on photography. Unlike one of the reviewers who said that this book doesn't explain how Joe took his pictures I think that he gave much of what is needed to go along his path. I'm not specifically found of National Geographic pictures or the other magazines for which Joe works. But when I see and when I read what Joe does I'm truly amazed. It just gives me the ... Read More
Rating: - I learned so many new ways to use my DSLR. It's Great!
This is my second Joe McNally book (the first book was "The Hot Shoe Diaries") and I have experienced a workshop with him as well. His humor in the books and at the workshops is very funny. The lessons I have learned from this book have just added that much more to my portfolio as a photographer. Thanks Joe!
Rating: - Excellent Book!
I highly recommend Joe McNally's book. Lots of practical lighting tips and a look at what it means to be an assignment photographer who reports to editors and directors of photography. Joes describes in detail about each photo presented and what was involved to make the photo. Many of the stories are quite funny too. All of the photos are excellent. Joe displays and lists all of his camera and lighting gear. Finally, if you buy the book and register it with the publisher, you can download for free ... Read More
Rating: - LOVE IT
This book was a gift and the person who received it, just loved it! perfectly new and it arrived to italy so quick!
thanx!
Rating: - great book about making great images
Adam Ansel was saying that photographers do not take pictures, they make them.
This book is exactly about this - how to make great photos. And have some fun in the process.
The only problem is that, although the writing is easy, almost as in a blog, the techniques employed sound at times too complex: "...a full green conversion on the strobe, and 30 points magenta on the lens." But don't let this stop you from buying the book and making great photos.
- One of the best book on photographyAfter having borrowed this book from the library now I'm going to purchase it. It's one of the best and most helping book that I ever read on photography. Unlike one of the reviewers who said that this book doesn't explain how Joe took his pictures I think that he gave much of what is needed to go along his path. I'm not specifically found of National Geographic pictures or the other magazines for which Joe works. But when I see and when I read what Joe does I'm truly amazed. It just gives me the ... Read More
- I learned so many new ways to use my DSLR. It's Great!This is my second Joe McNally book (the first book was "The Hot Shoe Diaries") and I have experienced a workshop with him as well. His humor in the books and at the workshops is very funny. The lessons I have learned from this book have just added that much more to my portfolio as a photographer. Thanks Joe!
- Excellent Book!I highly recommend Joe McNally's book. Lots of practical lighting tips and a look at what it means to be an assignment photographer who reports to editors and directors of photography. Joes describes in detail about each photo presented and what was involved to make the photo. Many of the stories are quite funny too. All of the photos are excellent. Joe displays and lists all of his camera and lighting gear. Finally, if you buy the book and register it with the publisher, you can download for free ... Read More
- LOVE ITThis book was a gift and the person who received it, just loved it! perfectly new and it arrived to italy so quick!
thanx!
- great book about making great imagesAdam Ansel was saying that photographers do not take pictures, they make them.
This book is exactly about this - how to make great photos. And have some fun in the process.
The only problem is that, although the writing is easy, almost as in a blog, the techniques employed sound at times too complex: "...a full green conversion on the strobe, and 30 points magenta on the lens." But don't let this stop you from buying the book and making great photos.
