Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming
by: Fred Krupp, Miriam Horn
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Product Description:
How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.
In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.
These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.
How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.
In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.
These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.
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Customer Reviews
Average Rating:
Rating: 
- Jim in NC
Overall a fascinating book EXCEPT for the section on transportation (pp 216-231); it reads like a PR piece for the U.S. automobile industry and/or a junior high report.Very strange, considering the quality of the rest.
Rating: 
- A rebuttal to flat-earthers.
I recommend this book to those people who are in any way swayed by economic arguments as to the cost of tackling climate change. As with the advent of any new technological change from the spinning loom on; there are entrenched interests who will fight tooth and nail to stop change on the basis of societal cost. This book does a good job of proving that changing of our energy usage and improving our energy efficiencies can be beneficial - to our wallets and to our children's future. Try to recommend ... Read More
Rating: - The ultimate green insider tells business how to win
Fred Krupp's environmental activism has given him an extraordinary view of what it takes for business and greens to collaborate for mutual success.His group, Environmental Defense, shook up McDonald's with a consumer revolt over plastic containers and 10 years later Krupp shook hands with McD's CEO on having done the right thing for both the environment and business.In 2007, he helped negotiate a reasonable path forward for a dirty coal power plant.C-suite executives, their sustainability people ... Read More
Rating: 
- Enthusiastic but incomplete
Overall, a very good discussion of technologies that, at some point, will help meet the world's energy needs.Unfortunately, too many environmental groups, like author Fred Krupp's Environmental Defense Fund, refuse to even consider nuclear power, a technology that is already available and widely used around the world to produce huge amounts of essentially greenhouse gas-free electricity.The book devotes about two pages to nuclear power near the end, but they read like a half-hearted afterthought.... Read More
Rating: - Great book to improve understanding of the energy debate
This book details the global crisis stemming from our energy usage and the related carbon emissions, and pushes cap and trade standards/policy as the optimal solution.Although the primary concern here is the environment, the economic & defense implications are also clear. Chapter by chapter, it delves into various alternative sources of cleaner energy by detailing accounts of multiple entrepreneurs and scientists in each field.The science gets a little technical for a layman at times, but I learned ... Read More
- Jim in NCOverall a fascinating book EXCEPT for the section on transportation (pp 216-231); it reads like a PR piece for the U.S. automobile industry and/or a junior high report.Very strange, considering the quality of the rest.
- A rebuttal to flat-earthers.I recommend this book to those people who are in any way swayed by economic arguments as to the cost of tackling climate change. As with the advent of any new technological change from the spinning loom on; there are entrenched interests who will fight tooth and nail to stop change on the basis of societal cost. This book does a good job of proving that changing of our energy usage and improving our energy efficiencies can be beneficial - to our wallets and to our children's future. Try to recommend ... Read More
- The ultimate green insider tells business how to winFred Krupp's environmental activism has given him an extraordinary view of what it takes for business and greens to collaborate for mutual success.His group, Environmental Defense, shook up McDonald's with a consumer revolt over plastic containers and 10 years later Krupp shook hands with McD's CEO on having done the right thing for both the environment and business.In 2007, he helped negotiate a reasonable path forward for a dirty coal power plant.C-suite executives, their sustainability people ... Read More
- Enthusiastic but incompleteOverall, a very good discussion of technologies that, at some point, will help meet the world's energy needs.Unfortunately, too many environmental groups, like author Fred Krupp's Environmental Defense Fund, refuse to even consider nuclear power, a technology that is already available and widely used around the world to produce huge amounts of essentially greenhouse gas-free electricity.The book devotes about two pages to nuclear power near the end, but they read like a half-hearted afterthought.... Read More
- Great book to improve understanding of the energy debateThis book details the global crisis stemming from our energy usage and the related carbon emissions, and pushes cap and trade standards/policy as the optimal solution.Although the primary concern here is the environment, the economic & defense implications are also clear. Chapter by chapter, it delves into various alternative sources of cleaner energy by detailing accounts of multiple entrepreneurs and scientists in each field.The science gets a little technical for a layman at times, but I learned ... Read More
