The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by: David Meerman Scott
List Price: $24.95
Prices subject to change.
Price: $15.72
You Save: $9.23 (37%)Prices subject to change.
Availability: Usually ships in 24 hours
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Alternate Versions:
Related Items:
- Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
- Social Media Marketing: An Hour a Day
- The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
- Web Analytics: An Hour a Day
- Groundswell: Winning in a World Transformed by Social Technologies
- see more
Browse for similar items by category:
- Books » Specialty Stores » Custom Stores » Qualifying Textbooks » General AAS
- Books » Subjects » Business & Investing » Marketing & Sales » Marketing » General
- Books » Subjects » Business & Investing » Marketing & Sales » Marketing » General AAS
- Books » Subjects » Business & Investing » Marketing & Sales » Public Relations
- Books » Subjects » Business & Investing » General
Customer Reviews
Average Rating:
Rating: 
- A Call to Action for Everyone with a Product or Service to Sell
Not a day goes by without a client or prospect telling me he does not have time to blog, or she thinks social networks are only for teenagers. Then I wonder for how much longer they will be in business!
The New Rules of Marketing & PR gives us convincing evidence that we live in a new communications world. No longer do we tell our prospective clients what we think they want to hear; rather, we listen first and we communicate with them in their space, following their interests, responding ... Read More
Rating: 
- ho hum
Just a book letting the world know how the author got people to buy his book! I had to give it to him, he got me to purchase it. I found no useful information and it did not help me in the least. If I had had the chance to look at the book in a brick and mortar store, I would have passed it up.
Rating: - New Rules Hits the Nail on the Head
There's not much I can tell someone about PR. I'm new to it. Heck, I'm not even really new to it. I've held several internships and am about to hold another one, but I've yet to truly be employed in PR. Good news, though, David Meerman Scott has been in PR. He's been in the PR/marketing/advertising realm for years, and he's not shy about sharing his knowledge in his book, The New Rules of Marketing & PR.
David Meerman Scott's book walks readers through the new ways to run a business in the ... Read More
Rating: - Hype and generalizations
Get rich, be successful, blog, podcast, blah... I feel like it is 1999 all over again.
My issues with this book are:
1. It is very light on critical analysis of when these technologies are of value. Face it -- hundreds of thousand of businesses should not have blogs or employ most of these technologies.
2. There is almost no information on the return on investment of these technologies versus other marketing media or tactics. Having a media / PR person spend 10 ... Read More
Rating: 
- Not much new here.
Not much new here.
Marketing books are a dime-a-dozen. Few have anything unique to say. All, however, are drowning in hype and this is no exception.
I had to chuckle at David Meerman Scott's pretentious, breathless style as he declares everything old obsolete and then - not surprisingly - applies a new name and declares the same old thing as something new and brilliant.
Buzzwords abound. Where Rosser Reeves in the 1960s wrote of USP, the "unique selling proposition", ... Read More
- A Call to Action for Everyone with a Product or Service to SellNot a day goes by without a client or prospect telling me he does not have time to blog, or she thinks social networks are only for teenagers. Then I wonder for how much longer they will be in business!
The New Rules of Marketing & PR gives us convincing evidence that we live in a new communications world. No longer do we tell our prospective clients what we think they want to hear; rather, we listen first and we communicate with them in their space, following their interests, responding ... Read More
- ho humJust a book letting the world know how the author got people to buy his book! I had to give it to him, he got me to purchase it. I found no useful information and it did not help me in the least. If I had had the chance to look at the book in a brick and mortar store, I would have passed it up.
- New Rules Hits the Nail on the HeadThere's not much I can tell someone about PR. I'm new to it. Heck, I'm not even really new to it. I've held several internships and am about to hold another one, but I've yet to truly be employed in PR. Good news, though, David Meerman Scott has been in PR. He's been in the PR/marketing/advertising realm for years, and he's not shy about sharing his knowledge in his book, The New Rules of Marketing & PR.
David Meerman Scott's book walks readers through the new ways to run a business in the ... Read More
- Hype and generalizationsGet rich, be successful, blog, podcast, blah... I feel like it is 1999 all over again.
My issues with this book are:
1. It is very light on critical analysis of when these technologies are of value. Face it -- hundreds of thousand of businesses should not have blogs or employ most of these technologies.
2. There is almost no information on the return on investment of these technologies versus other marketing media or tactics. Having a media / PR person spend 10 ... Read More
- Not much new here.Not much new here.
Marketing books are a dime-a-dozen. Few have anything unique to say. All, however, are drowning in hype and this is no exception.
I had to chuckle at David Meerman Scott's pretentious, breathless style as he declares everything old obsolete and then - not surprisingly - applies a new name and declares the same old thing as something new and brilliant.
Buzzwords abound. Where Rosser Reeves in the 1960s wrote of USP, the "unique selling proposition", ... Read More
