Marketing to the Social Web: How Digital Customer Communities Build Your Business
by: Larry Weber
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Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child
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Customer Reviews
Average Rating:
Rating: 
- Great book for those who wants to migrate to New Media Marketing
This book is a good read if you are in the marketing industry and find that the Internet is changing the playing field. It talks about that marketing is not through mass marketing, but more to targetted recommendation marketing through blogs, forums, ecommunities and also social networks. Great read.
[...]
Rating: 
- Great first book to read on the topic
This book does an excellent job of getting you to look at the mindset for social marketing first before applying any tools. We approach these customers differently is the primary message and offers good insights on the whys with paths that get you started on the hows.
Rating: - GREAT INFO
Marketing to the Social Web is the best book on using social media for marketing and customer relations which I have read to date. For every business person who sells services and manages client relations, this is a crucial work to use for launching into the web and laying the groundwork for success in an increasingly online business environment!
Rating: - Wisdom for Results
This work is hard-hitting and market smart.
We have already been using social media as part of our customer outreach at the company I founded and run. Larry Weber's work proved to be the first credible source of solid information that took our understanding further than what experience with various sites will teach anyone. His savvy ideas help sort opportunities from activities. That is particularly important because of how much time this type of communication can consume without having ... Read More
Rating: - A must read for beginners and traditional marketers alike!!
This is the first book on social media that I had the opportunity to read and I must tell you it was an absolute pleasure. I read each and every word with relish.
The author (Larry Weber) has a great way of putting his thoughts across and it shows that he has done a lot of research both inside the marketing community and outside it. A book replete with relevant examples, it has a basic message: Just do it! It explains how to work with social media networks rather than just ponder over. It changed ... Read More
- Great book for those who wants to migrate to New Media MarketingThis book is a good read if you are in the marketing industry and find that the Internet is changing the playing field. It talks about that marketing is not through mass marketing, but more to targetted recommendation marketing through blogs, forums, ecommunities and also social networks. Great read.
[...]
- Great first book to read on the topicThis book does an excellent job of getting you to look at the mindset for social marketing first before applying any tools. We approach these customers differently is the primary message and offers good insights on the whys with paths that get you started on the hows.
- GREAT INFOMarketing to the Social Web is the best book on using social media for marketing and customer relations which I have read to date. For every business person who sells services and manages client relations, this is a crucial work to use for launching into the web and laying the groundwork for success in an increasingly online business environment!
- Wisdom for ResultsThis work is hard-hitting and market smart.
We have already been using social media as part of our customer outreach at the company I founded and run. Larry Weber's work proved to be the first credible source of solid information that took our understanding further than what experience with various sites will teach anyone. His savvy ideas help sort opportunities from activities. That is particularly important because of how much time this type of communication can consume without having ... Read More
- A must read for beginners and traditional marketers alike!! This is the first book on social media that I had the opportunity to read and I must tell you it was an absolute pleasure. I read each and every word with relish.
The author (Larry Weber) has a great way of putting his thoughts across and it shows that he has done a lot of research both inside the marketing community and outside it. A book replete with relevant examples, it has a basic message: Just do it! It explains how to work with social media networks rather than just ponder over. It changed ... Read More
