Actionable Web Analytics: Using Data to Make Smart Business Decisions
by: Jason Burby, Shane Atchison
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Product Description:
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
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Customer Reviews
Average Rating:
Rating: 
- Great Primer to Get you Started
This book is a great place to get you started and re-evaluate where your data plan is. Its not the be all end all of web analytic but it gives good incite on how to make decisions on your analytic s. How to get ROI on design decisions and Get your boss to sign off on key decisions.A good read!
Rating: 
- The chapter "Monetizing Site Behaviors" alone is worth the price.
Actionable Web Analytics is one of the most useful books I own about web analytics, and I own quite a few. It isn't an introduction to web analytics -- for that I recommend Avinash Kaushik's Web Analytics: An Hour a Day -- but for practical application in a business environment large or small, this is a book you need to own. I may be needier than most; I own two copies.
I've worked for small companies most of my life, some vanishingly small. Now I work for Microsoft. I'm more impressed ... Read More
Rating: - Great Approach
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
Rating: - Great Book To Make Web Analytics Actionable
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
Rating: - Excellent Overview
This book presents an easy to understand overview of analytics as a whole.It is not a "how to" book on the latest analytics software.The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
- Great Primer to Get you StartedThis book is a great place to get you started and re-evaluate where your data plan is. Its not the be all end all of web analytic but it gives good incite on how to make decisions on your analytic s. How to get ROI on design decisions and Get your boss to sign off on key decisions.A good read!
- The chapter "Monetizing Site Behaviors" alone is worth the price.Actionable Web Analytics is one of the most useful books I own about web analytics, and I own quite a few. It isn't an introduction to web analytics -- for that I recommend Avinash Kaushik's Web Analytics: An Hour a Day -- but for practical application in a business environment large or small, this is a book you need to own. I may be needier than most; I own two copies.
I've worked for small companies most of my life, some vanishingly small. Now I work for Microsoft. I'm more impressed ... Read More
- Great ApproachThe book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
- Great Book To Make Web Analytics ActionableThe authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
- Excellent OverviewThis book presents an easy to understand overview of analytics as a whole.It is not a "how to" book on the latest analytics software.The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
