Web Analytics: An Hour a Day

by: Avinash Kaushik
Web Analytics: An Hour a Day
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Product Description:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.



Customer Reviews
Average Rating: out of 5 stars
Rating: 5 out of 5 stars - Indepth
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!

I reckon once you have finished this book you will be a head of the majority.

Must get for analytics.

Rating: 5 out of 5 stars - The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.

I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. ... Read More

Rating: 4 out of 5 stars - Not enough GA application info
My only issue is that the book doesn't address how to use google analytics more.He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.

Rating: 5 out of 5 stars - Gold Standard
This book is amazing.If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.

Rating: 5 out of 5 stars - Analytics for the intermediate user....
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis-definitely worth the time investment.

 
 
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