Web Analytics: An Hour a Day
by: Avinash Kaushik
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Product Description:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Customer Reviews
Average Rating:
Rating: 
- Inefficient
The word:value ratio is poor. Compression is needed. Overly focused on collecting data, nothing penetrating is offered about using it.
Rating: - An hour a day!
I love that Avinash has broken down the learning process into digestible chunks, it really is an hour a day. Add to that this man is the Chief Analytics Guru for Google and you have a winning combination. This book is a must-use for anyone who runs a website.
Rating: - Comparable to the Web Analytics program at UBC
If you're looking to get into web analytics, this by far, is the book to pick up. I've taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. It's straight to the point and very affordable.
You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn ... Read More
Rating: - The Gospel According to Avinash
Quoting from this book in meetings at my company is like reading from the scriptures at bible study. Not in that it is seen as unquestionable wisdom taken on faith. Just the opposite, we have all questioned it and found it to hold true both in theory and in practice.
The best part is that each section of the book can be taken individually and applied almost the same day.
Rating: 
- Not for the novice
Way too much detail for someone not looking to treat the Internet like rocket science :) Otherwise, book is good. Just too deep and complicated for beginners.
- InefficientThe word:value ratio is poor. Compression is needed. Overly focused on collecting data, nothing penetrating is offered about using it.
- An hour a day!I love that Avinash has broken down the learning process into digestible chunks, it really is an hour a day. Add to that this man is the Chief Analytics Guru for Google and you have a winning combination. This book is a must-use for anyone who runs a website.
- Comparable to the Web Analytics program at UBCIf you're looking to get into web analytics, this by far, is the book to pick up. I've taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. It's straight to the point and very affordable.
You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn ... Read More
- The Gospel According to AvinashQuoting from this book in meetings at my company is like reading from the scriptures at bible study. Not in that it is seen as unquestionable wisdom taken on faith. Just the opposite, we have all questioned it and found it to hold true both in theory and in practice.
The best part is that each section of the book can be taken individually and applied almost the same day.
- Not for the noviceWay too much detail for someone not looking to treat the Internet like rocket science :) Otherwise, book is good. Just too deep and complicated for beginners.
