Web Analytics: An Hour a Day
by: Avinash Kaushik
List Price: $29.99
Prices subject to change.
Price: $19.79
You Save: $10.20 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Product Description:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Accessories:
Related Items:
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Search Engine Optimization: An Hour a Day
- Advanced Web Metrics with Google Analytics
- see more
Browse for similar items by category:
- Books » Specialty Stores » Custom Stores » New & Used Textbooks » Computer Science » General AAS
- Books » Specialty Stores » Custom Stores » New & Used Textbooks » General AAS
- Books » Specialty Stores » Custom Stores » Qualifying Textbooks » General AAS
- Books » Subjects » Computers & Internet » Business & Culture » Web Marketing
- Books » Subjects » Computers & Internet » Computer Science » Systems Analysis & Design
Customer Reviews
Average Rating:
Rating: - Indepth
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!
I reckon once you have finished this book you will be a head of the majority.
Must get for analytics.
Rating: - The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. ... Read More
Rating: 
- Not enough GA application info
My only issue is that the book doesn't address how to use google analytics more.He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.
Rating: - Gold Standard
This book is amazing.If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.
Rating: - Analytics for the intermediate user....
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis-definitely worth the time investment.
- IndepthThis book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!
I reckon once you have finished this book you will be a head of the majority.
Must get for analytics.
- The only book on Web Analytics you'll ever needTechnologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. ... Read More
- Not enough GA application infoMy only issue is that the book doesn't address how to use google analytics more.He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.
- Gold StandardThis book is amazing.If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.
- Analytics for the intermediate user....I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis-definitely worth the time investment.
