Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Product Description:
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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Customer Reviews

Rating: - Mandatory Reading For Anyone Who Uses a Website to Sell a Product or Communicate a Message
Landing Page Optimization is in the top 3 of best website marketing books.It should be mandatory reading for anyone who touches a website in their work.If you are succeeding in driving visitors to your website, but the percentage of people who actually buy what your selling or take a desired action has reached a plateau, drop everything you are reading and buy this book.
Rating: - Useful For Web Designers
Tim's book is highly detailed and specific about landing page design, development and implementation. However it's useful for anyone who needs to develop a web-based marketing strategy and a well-performing website. As the lines between landing pages and websites blur, this book proves to be a value resource for web design professionals and web site owners alike. The books provides insight from a macro level of basic marketing strategies (real-world or web-based) and a micro level (testing, testing, ... Read More
Rating: - Your choice: Use this book...or get beat by people that do
Using this book was a game changer for our marketing at [...].Tim Ash's insights into the psychology of why/how to test landing pages are worth the book price and then some.

But the more important takeaway we got from Ash was why WHY marketing directors would rather waste money on advertising that does not convert (instead of spending a small amount improving conversion percentages). This insight from Tim has converted prospects saying "I'll think about it" into profitable clients for ... Read More
Rating: - Totally worth the read!Lots of great ideas!
So I attended a ecommerce convention and Tim Ash was one of the main speakers (sponsored by google).What he was talking about was really important.I talked to him later and he gave me a copy of his book.About a month later I got around to reading and was totally blown away.It covers the topic of landing page optimization and conversions in detail.We website owners spend thousands of dollars attracting traffic to our online stores but do we know if our landing pages are even working?What if ... Read More
Rating: - "Must have" book for any business that advertises online
I strongly disagree that this book is only for mid and large business (as I have seen in other reviews here). This is a must have book for any small business as well. It helped me to understand the importance of landing page optimization and I think every advertiser should have this book regardless of the ads budget.

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. Google "Google: 1 Million Advertisers in 2007, More Now" ... Read More