Search Engine Optimization: An Hour a Day
by: Jennifer Grappone, Gradiva Couzin
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Product Description:
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
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Customer Reviews
Average Rating:
Rating: 
- Too wordy
This book is extremely wordy, although they do know what they are talking about. It's the structure of the book that made me return it, it was all over the place jumping back (remember ch.5? no sorry, I dont) and forward to the future (we will learn more in chapter 11...how about you just tell me now?.. I just didn't have the patience for it, picked up the Visual blueprint instead.
Rating: 
- Very informative
With the ever changing Internet, I'm sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using sounds principals and techniques that will keep your website relevant regardless of algorithm changes.
Rating: - Good reference book
As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There's a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can't go wrong with this book!
Rating: - Useful even for those well versed in SEO
This book contains a wealth of information. We have implemented a number of the techniques in our local search directory [...]Thanks for the valuable insights
Rating: - Accessible and Comprehensive
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
- Too wordyThis book is extremely wordy, although they do know what they are talking about. It's the structure of the book that made me return it, it was all over the place jumping back (remember ch.5? no sorry, I dont) and forward to the future (we will learn more in chapter 11...how about you just tell me now?.. I just didn't have the patience for it, picked up the Visual blueprint instead.
- Very informativeWith the ever changing Internet, I'm sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using sounds principals and techniques that will keep your website relevant regardless of algorithm changes.
- Good reference bookAs a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There's a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can't go wrong with this book!
- Useful even for those well versed in SEOThis book contains a wealth of information. We have implemented a number of the techniques in our local search directory [...]Thanks for the valuable insights
- Accessible and ComprehensiveThese experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
