Advanced Web Metrics with Google Analytics
by: Brian Clifton
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Product Description:
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Customer Reviews
Average Rating:
Rating: - Great Book
Well written with lots of practical examples. Goes well beyond the basics and deals with what the data means. Well worth the cost for anyone who is serious about using Analytics Professionally. This is not a beginner book but it does go into lots of details that are hard to find from other sources. I go to this book before I search the Analytics help text.
[...]
Rating: 
- An outstanding resource for Google Analytics users
This book is an excellent resource for anyone using or looking to use Google Analytics. It's extremely detailed in its coverage of the many different ways you can use the system to collect and report important visitor statistics regarding your website. I'm definitely a stat geek and have used Google Analytics for a while. This book gave me loads of ideas on how I can better use the system to improve the tracking of visitor patterns, thereby helping me improve my site's efficiency and by extension, ... Read More
Rating: - THE Complete Guide to Google Analytics
I've used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you're paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or ... Read More
Rating: - Best Book available on Google Analytics
There is so information out there to read and review. Brian is a credentialed expert. I respect his modesty and level of engagement. This recently published web analytics book is fantastic....explanations are clear, concise, organized, authoritative and thorough. The visuals are also very helpful. I find it useful to have definitive information effectively and efficently compiled in a single source for many reasons.
This is the best book I have encountered on this vast topic.
Advanced ... Read More
Rating: - The bible of Google analytics
I am in the process of building a new web site and this book showed me everything I needed (and much more) on Google Analytics. It is written by Europe's Google Analytics leader and it takes even the novice user (like myself) into incredible depths. If you need the ultimate guide, this is it.
- Great BookWell written with lots of practical examples. Goes well beyond the basics and deals with what the data means. Well worth the cost for anyone who is serious about using Analytics Professionally. This is not a beginner book but it does go into lots of details that are hard to find from other sources. I go to this book before I search the Analytics help text.
[...]
- An outstanding resource for Google Analytics usersThis book is an excellent resource for anyone using or looking to use Google Analytics. It's extremely detailed in its coverage of the many different ways you can use the system to collect and report important visitor statistics regarding your website. I'm definitely a stat geek and have used Google Analytics for a while. This book gave me loads of ideas on how I can better use the system to improve the tracking of visitor patterns, thereby helping me improve my site's efficiency and by extension, ... Read More
- THE Complete Guide to Google AnalyticsI've used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you're paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or ... Read More
- Best Book available on Google AnalyticsThere is so information out there to read and review. Brian is a credentialed expert. I respect his modesty and level of engagement. This recently published web analytics book is fantastic....explanations are clear, concise, organized, authoritative and thorough. The visuals are also very helpful. I find it useful to have definitive information effectively and efficently compiled in a single source for many reasons.
This is the best book I have encountered on this vast topic.
Advanced ... Read More
- The bible of Google analyticsI am in the process of building a new web site and this book showed me everything I needed (and much more) on Google Analytics. It is written by Europe's Google Analytics leader and it takes even the novice user (like myself) into incredible depths. If you need the ultimate guide, this is it.
