Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by: Craig Stull, Phil Myers, David Meerman Scott
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Product Description:
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
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Customer Reviews
Average Rating:
Rating: 
- Thinking like your prospect
Despite our years' of experience, we sometimes lose sight of why we develop products and services.If you think the primary purpose is to make money, you probably already are heading in a direction from which the authors of Tuned In would like to redirect you.If instead your business is focused on listening the market (existing customers, potential customers, and non-customers) and hearing about what they need, then according to Stull, Myers and Scott - you are Tuned In.
The idea ... Read More
Rating: 
- How to find out what problems people need solving
Why did Apple Newton fail while iPod succeeded? "Tuned in." The company didn't tune in when it created Newton. The iPod was a different story. In promoted "1000 songs in your pocket," Apple solved several problems: giving people a way to carry their songs in something small, making it easy to get songs from computer to iPod and creating a product that is easy to use.
Not all stories in "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" come from big ... Read More
Rating: - The market-driven primer for management
I talk to product managers every week and they always ask "How do I convince my management?" If your management team doesn't understand the role of the market in making product decisions, get Tuned In. Many companies rely on development ideas or sales people's deals, or they listen to one big customer and assume that they've listened to the market. Being 'tuned in' to the market means building a product that resonates with buyers, focusing on a market full of customers and not just the one.
... Read More
Rating: - Before reading, I was "Tuned Out"
BOOK IN CONTEXT
The cumulative biography of all the authors is very impressive.With several books each, they have a combined library of around 10 published books.Which for this particular niche is very good.All authors have spent most of their lives working with marketing in one what or another and have bios that tout, "they are the real deal". They have in essence seen what works and what does not. The majority of there other books are all highly rated books 4-5 stars on most sites. ... Read More
Rating: - 7.2/10 example-driven practical book on customer-centric innovation
"If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?"
"Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book);
"The perfect solution to a specific problem"
"A product or service that people want to buy without being coerced"
"An offering that establishes a real and direct connection to what your market ... Read More
- Thinking like your prospectDespite our years' of experience, we sometimes lose sight of why we develop products and services.If you think the primary purpose is to make money, you probably already are heading in a direction from which the authors of Tuned In would like to redirect you.If instead your business is focused on listening the market (existing customers, potential customers, and non-customers) and hearing about what they need, then according to Stull, Myers and Scott - you are Tuned In.
The idea ... Read More
- How to find out what problems people need solvingWhy did Apple Newton fail while iPod succeeded? "Tuned in." The company didn't tune in when it created Newton. The iPod was a different story. In promoted "1000 songs in your pocket," Apple solved several problems: giving people a way to carry their songs in something small, making it easy to get songs from computer to iPod and creating a product that is easy to use.
Not all stories in "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" come from big ... Read More
- The market-driven primer for managementI talk to product managers every week and they always ask "How do I convince my management?" If your management team doesn't understand the role of the market in making product decisions, get Tuned In. Many companies rely on development ideas or sales people's deals, or they listen to one big customer and assume that they've listened to the market. Being 'tuned in' to the market means building a product that resonates with buyers, focusing on a market full of customers and not just the one.
... Read More
- Before reading, I was "Tuned Out"BOOK IN CONTEXT
The cumulative biography of all the authors is very impressive.With several books each, they have a combined library of around 10 published books.Which for this particular niche is very good.All authors have spent most of their lives working with marketing in one what or another and have bios that tout, "they are the real deal". They have in essence seen what works and what does not. The majority of there other books are all highly rated books 4-5 stars on most sites. ... Read More
- 7.2/10 example-driven practical book on customer-centric innovation"If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?"
"Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book);
"The perfect solution to a specific problem"
"A product or service that people want to buy without being coerced"
"An offering that establishes a real and direct connection to what your market ... Read More
