Social Media Marketing: An Hour a Day
by: Dave Evans
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Product Description:
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Customer Reviews
Average Rating:
Rating: 
- Great Book But Wordy
As an eMarketer, I am well aware of Social Media marketing and Web 2.0 (now 3.0 for a while). This book, however, is a great gathering together of all the ideas around the history, current status, campaign planning and campaign execution of a social media campaign.
The author, as a traditional advertising agency executive, is able to bring his traditional experience to the table and effectively use his old insight to gain new insight into the new ways of marketing, namely online and ... Read More
Rating: - This Is The Whole Enchilada!
I purchased this book along with The New Rules of Marketing & PR. This book covered more of the "new media" than the aforementioned. Both books are fairly lengthy and flow in a logical fashion, but Social Media Marketing: An Hour a Day is broken down into weeks to really walk a person through setting up a social/new media campaign. Couldn't be happier.
Rating: - Complete, practical, clear and well organized
Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book.
It is complete, practical, clear and well divided.It is based on solid theoretical concepts, useful explicative examples and clear exercises. I highly recommend doing the work the author suggest in order to take the best of the book.
It is useful for people that have never had contact with social media and also for those who have had some kind of contact with it but want ... Read More
Rating: - Excellent, useful, hands-on social media book (but not the best for nonprofit marketing professionals)
Out of all the books on Social Media Marketing, I purchased this one because its title seemed the most practical.I was not disappointed.
Dave Evans takes the overwhelming, ever-evolving world of social media and breaks it into small, digestible pieces. The layout of the book enables marketers to set realistic, achievable goals in terms of learning the content and applying it to their own organizations.
Evans provides a clear timeline to achieve these goals by dividing the ... Read More
Rating: - Great for beginner who want to learn about Social Media Marketing
This book is great for a beginner who tries to come to the understanding of social media. Walking to reader through the book with simple explanation and language step-by-step from the beginning, which is the foundation of social, media to the end when measuring the out come is the key of this book to make it easy to understand. The author, Dave Evans, divided the book into parts and put them in orders to make sure that reader would not be lose if he or she follows the book direction.
Part I of the ... Read More
- Great Book But WordyAs an eMarketer, I am well aware of Social Media marketing and Web 2.0 (now 3.0 for a while). This book, however, is a great gathering together of all the ideas around the history, current status, campaign planning and campaign execution of a social media campaign.
The author, as a traditional advertising agency executive, is able to bring his traditional experience to the table and effectively use his old insight to gain new insight into the new ways of marketing, namely online and ... Read More
- This Is The Whole Enchilada!I purchased this book along with The New Rules of Marketing & PR. This book covered more of the "new media" than the aforementioned. Both books are fairly lengthy and flow in a logical fashion, but Social Media Marketing: An Hour a Day is broken down into weeks to really walk a person through setting up a social/new media campaign. Couldn't be happier.
- Complete, practical, clear and well organizedEven though I am not a fan of the step-by-step kind of things, I really like and recommend this book.
It is complete, practical, clear and well divided.It is based on solid theoretical concepts, useful explicative examples and clear exercises. I highly recommend doing the work the author suggest in order to take the best of the book.
It is useful for people that have never had contact with social media and also for those who have had some kind of contact with it but want ... Read More
- Excellent, useful, hands-on social media book (but not the best for nonprofit marketing professionals)Out of all the books on Social Media Marketing, I purchased this one because its title seemed the most practical.I was not disappointed.
Dave Evans takes the overwhelming, ever-evolving world of social media and breaks it into small, digestible pieces. The layout of the book enables marketers to set realistic, achievable goals in terms of learning the content and applying it to their own organizations.
Evans provides a clear timeline to achieve these goals by dividing the ... Read More
- Great for beginner who want to learn about Social Media MarketingThis book is great for a beginner who tries to come to the understanding of social media. Walking to reader through the book with simple explanation and language step-by-step from the beginning, which is the foundation of social, media to the end when measuring the out come is the key of this book to make it easy to understand. The author, Dave Evans, divided the book into parts and put them in orders to make sure that reader would not be lose if he or she follows the book direction.
Part I of the ... Read More
