We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories
by: Johan Bruyneel, Bill Strickland
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Product Description:
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world’s most celebrated champion, Lance Armstrong
Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, “Look, if we’re going to ride the Tour, we might as well win.” In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel’s near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team’s race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn’t the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.
Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, “Look, if we’re going to ride the Tour, we might as well win.” In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel’s near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team’s race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn’t the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.
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Customer Reviews
Average Rating:
Rating: 
- Too Expensive
I bought the Kindle for the convenience of quickly buying books I want to read.
The downside of course is that you do not have a hard copy of that book.Assuming that one can pay a considerable discount from the printed version, it seems like a good thing.
What seems to be happening with the Kindle 2 however, is that the price of the books is not relative to the hard copy price.This is the case with this book.You can go to the Amazon store and buy a hard copy for 1$ ... Read More
Rating: 
- Tactics and insights on winning
This is an outstanding book for the bicycling enthusiast. Lot's of inside information of the tactics goings on during major races,especially the Tour de France. Bruyneel is the man behind all(7)of the Lance Armstrong victories at the TdF. There is a ton of interesting stories that keep the book informative and entertaining throughout. The result is an inspirationalwork that naturally makes you want to clip in and head out for the open road. Since I only briefly recalled Johan's(he wasn't really ... Read More
Rating: - great book
Absolutely a great book by Johan. Absolutely one of the best books I have read on cycling. Get it! 6 Stars if they had it!
Rating: - SPOKER
Johan Bruyneel has many excellent stories to tell. He does so with a wonderfully unpretentious manner and a simple intelligence that is very refreshing. Kudos to the excellent writer, Bill Strickland with his smoothly moving prose that is always very clear. Together they make a great team creating an excellent book for anyone to enjoy. The serious racers really get a treat with excellent tactics made obvious.
Rating: - Excellent Book! He is a True Leader who earned my Respect!
Great Book.This man knows what he is talking about.From his early years on the saddle to realizing how his knowledge could be shared with his riders.The general public would never know about him without his writing the book.
- Too ExpensiveI bought the Kindle for the convenience of quickly buying books I want to read.
The downside of course is that you do not have a hard copy of that book.Assuming that one can pay a considerable discount from the printed version, it seems like a good thing.
What seems to be happening with the Kindle 2 however, is that the price of the books is not relative to the hard copy price.This is the case with this book.You can go to the Amazon store and buy a hard copy for 1$ ... Read More
- Tactics and insights on winningThis is an outstanding book for the bicycling enthusiast. Lot's of inside information of the tactics goings on during major races,especially the Tour de France. Bruyneel is the man behind all(7)of the Lance Armstrong victories at the TdF. There is a ton of interesting stories that keep the book informative and entertaining throughout. The result is an inspirationalwork that naturally makes you want to clip in and head out for the open road. Since I only briefly recalled Johan's(he wasn't really ... Read More
- great bookAbsolutely a great book by Johan. Absolutely one of the best books I have read on cycling. Get it! 6 Stars if they had it!
- SPOKERJohan Bruyneel has many excellent stories to tell. He does so with a wonderfully unpretentious manner and a simple intelligence that is very refreshing. Kudos to the excellent writer, Bill Strickland with his smoothly moving prose that is always very clear. Together they make a great team creating an excellent book for anyone to enjoy. The serious racers really get a treat with excellent tactics made obvious.
- Excellent Book! He is a True Leader who earned my Respect!Great Book.This man knows what he is talking about.From his early years on the saddle to realizing how his knowledge could be shared with his riders.The general public would never know about him without his writing the book.
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