Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
by: John Medina
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Product Description:
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVDThe Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVDThe Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
Alternate Versions:
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Customer Reviews
Average Rating:
Rating: 
- Interesting book
As a school counselor, this book is insightful yet a quick read.This book does not get bogged down in the details but is informative enough to understand the inner workings of the brain in order for readers to apply the knowledge to their personal lives.
Rating: 
- Sharp and inspiring
Very good book. THe way it is presented is consistent with the content. And all the Web material is really helpful too. A book to share and to discuss with others. Well done !!!
Rating: 
- A forgettable book
In his introduction, John tells us the story of a man who can list all the multiples of 8,388,628 up to 24 in a few seconds, a boy who can tell the exact time of day without ever having to look at a clock, a girl who can tell you the exact dimensions of a object just by looking at it from 20 feet away, and a child who is such a good artist that they have their own section at a gallery on Madison Avenue. What do these people have in common? They all have an IQ of under 50. What else do they have in ... Read More
Rating: - Absolutely fascinating book
Absolutely fascinating book. Check himout [...] and [...]. He lists out 12 rules but there could be many more, and if you were like me you would want Medina to just keep going.If you have always wondered why we are the way we are- you will enjoy this book. If you are a parent , you must read this book.If you present information for learning of ny kind and you want to make a difference, you must read this book and put the principles into practise.I loved this book, Idevoured it.This author ... Read More
Rating: - Brain Rules review
A good book highlighting and illustrating some of the most important aspects of learning combined with a DVD.
- Interesting bookAs a school counselor, this book is insightful yet a quick read.This book does not get bogged down in the details but is informative enough to understand the inner workings of the brain in order for readers to apply the knowledge to their personal lives.
- Sharp and inspiringVery good book. THe way it is presented is consistent with the content. And all the Web material is really helpful too. A book to share and to discuss with others. Well done !!!
- A forgettable bookIn his introduction, John tells us the story of a man who can list all the multiples of 8,388,628 up to 24 in a few seconds, a boy who can tell the exact time of day without ever having to look at a clock, a girl who can tell you the exact dimensions of a object just by looking at it from 20 feet away, and a child who is such a good artist that they have their own section at a gallery on Madison Avenue. What do these people have in common? They all have an IQ of under 50. What else do they have in ... Read More
- Absolutely fascinating bookAbsolutely fascinating book. Check himout [...] and [...]. He lists out 12 rules but there could be many more, and if you were like me you would want Medina to just keep going.If you have always wondered why we are the way we are- you will enjoy this book. If you are a parent , you must read this book.If you present information for learning of ny kind and you want to make a difference, you must read this book and put the principles into practise.I loved this book, Idevoured it.This author ... Read More
- Brain Rules reviewA good book highlighting and illustrating some of the most important aspects of learning combined with a DVD.
