Made to Stick: Why Some Ideas Survive and Others Die
by: Chip Heath, Dan Heath
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Product Description:
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Customer Reviews
Average Rating:
Rating: 
- Stuck with me!
One of the very best reads for anyone looking to make a positive impact.Very well done.
Rating: 
- 30 minutes of content spread over 336 pages
While this book has some great stuff in it, there isn't that much - you could cover the entire contents of the book over one cup of coffee in Starbucks.Buy a used copy for $2.95 + shipping.
Rating: - Applying Made to Sick in a call center
I used Made to Stick in a call center to help illustrate points about customer satisfaction. The specific area I was working on was reducing transfers and this book helped me clarify the actions needed from the reps to take care of our customers.
I had read the excerpts in Fast Company and was intrigued yet not convinced so I checked it out from my local library. Once I read it, I was convinced. Even with the tough economic times we are facing, buying Made to Stick is a wise investment ... Read More
Rating: 
- Not Really About Ideas -- Instead About How to Sell and Idea
Well, I appreciated the evidence this book provided about the power of stories and details, but sorry Chip and Dale, I think you are speaking about fast media ideas and not the kind that matter to me.
It may be true that slogans like, "nice guys finish last" catch on for reasons other than that they are accurate, and it may be that stories are more effective than distilled oration, and it may even be true that appealing to emotions is more effective that facts, but if all these things are ... Read More
Rating: 
- THINK OUTSIDE THE BOX
While this book had a lot of examples that involved management in a business environment, there were also plenty of examples that were taken from an academic setting and basically any other place you could think of where someone in a position of leadership needs to get things done. The main idea of the book is that we need to keep our minds open and be able to "think out of the box" by trying things that may seem to contradict common sense. This book is for anyone who is curious as to why some ideas become ... Read More
- Stuck with me!One of the very best reads for anyone looking to make a positive impact.Very well done.
- 30 minutes of content spread over 336 pagesWhile this book has some great stuff in it, there isn't that much - you could cover the entire contents of the book over one cup of coffee in Starbucks.Buy a used copy for $2.95 + shipping.
- Applying Made to Sick in a call centerI used Made to Stick in a call center to help illustrate points about customer satisfaction. The specific area I was working on was reducing transfers and this book helped me clarify the actions needed from the reps to take care of our customers.
I had read the excerpts in Fast Company and was intrigued yet not convinced so I checked it out from my local library. Once I read it, I was convinced. Even with the tough economic times we are facing, buying Made to Stick is a wise investment ... Read More
- Not Really About Ideas -- Instead About How to Sell and IdeaWell, I appreciated the evidence this book provided about the power of stories and details, but sorry Chip and Dale, I think you are speaking about fast media ideas and not the kind that matter to me.
It may be true that slogans like, "nice guys finish last" catch on for reasons other than that they are accurate, and it may be that stories are more effective than distilled oration, and it may even be true that appealing to emotions is more effective that facts, but if all these things are ... Read More
- THINK OUTSIDE THE BOXWhile this book had a lot of examples that involved management in a business environment, there were also plenty of examples that were taken from an academic setting and basically any other place you could think of where someone in a position of leadership needs to get things done. The main idea of the book is that we need to keep our minds open and be able to "think out of the box" by trying things that may seem to contradict common sense. This book is for anyone who is curious as to why some ideas become ... Read More
