Word of Mouth Marketing: How Smart Companies Get People Talking
by: Andy Sernovitz
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Product Description:
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Customer Reviews
Average Rating:
Rating: 
- Full of great ideas
This book will help the reader understand what word-of-mouth is and how to maximize it's potential.Before I finished it, I had a pen in hand, writing notes and ideas all over the inside of the bookbecause of all the AHA! moments this book helps generate.
Rating: - Word of Mouth
Andy did a great job to simplify the aspects of the -often underestimated- power of Word of Mouth. In the more and more digitalized, centralized and transparent world, the customers can be your most important asset.
Read up and apply the easy to deploy tips & tricks.
Rating: 
- A very good Word of Mouth quick read
A very good Word of Mouth quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight.
Rating: 
- Modern update to an old classic
Gives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?).The good part is the later section showing how to boost WOM with the internet. A useful guide for any marketer who wants value for your investment.
Rating: - Good intro to Word of Mouth Marketing - perspective of a Project Manager
If you don't know much about word-of-mouth marketing, this book is an excellent intro to it. As a Project Manager, I work with several clients in the Sales and Marketing field, and this book was helpful in understanding their business and providing me with a few ideas I can bring to the table and share with them.
I gave the book 4 out of 5 stars, because I would like to see a list of useful resources at the end - otherwise, they are scattered throughout the chapters and take time to ... Read More
- Full of great ideasThis book will help the reader understand what word-of-mouth is and how to maximize it's potential.Before I finished it, I had a pen in hand, writing notes and ideas all over the inside of the bookbecause of all the AHA! moments this book helps generate.
- Word of MouthAndy did a great job to simplify the aspects of the -often underestimated- power of Word of Mouth. In the more and more digitalized, centralized and transparent world, the customers can be your most important asset.
Read up and apply the easy to deploy tips & tricks.
- A very good Word of Mouth quick readA very good Word of Mouth quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight.
- Modern update to an old classicGives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?).The good part is the later section showing how to boost WOM with the internet. A useful guide for any marketer who wants value for your investment.
- Good intro to Word of Mouth Marketing - perspective of a Project ManagerIf you don't know much about word-of-mouth marketing, this book is an excellent intro to it. As a Project Manager, I work with several clients in the Sales and Marketing field, and this book was helpful in understanding their business and providing me with a few ideas I can bring to the table and share with them.
I gave the book 4 out of 5 stars, because I would like to see a list of useful resources at the end - otherwise, they are scattered throughout the chapters and take time to ... Read More
