The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom
by: David Kupelian
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Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generationfrom easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers.Does that mean today's Americans are inherently more morally confused and depraved than previous generations?Of course not, says veteran journalist David Kupelian.But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value.Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructivein a word, evil.
In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.
For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia.Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression."
Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free.Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications.Or that the "gay rights" movementwhich transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroesfaithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.
No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth.From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.
In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"the art and science of making evil look good.
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generationfrom easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers.Does that mean today's Americans are inherently more morally confused and depraved than previous generations?Of course not, says veteran journalist David Kupelian.But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value.Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructivein a word, evil.
In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.
For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia.Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression."
Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free.Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications.Or that the "gay rights" movementwhich transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroesfaithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.
No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth.From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.
In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"the art and science of making evil look good.
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Customer Reviews
Average Rating:

Rating:
- Insightful and eye-opening
This book really opened my eyes to the back-door politics that has been taking place over the last 40 years orchestrated by the liberal elite to make "evil" seem "normal."With a well-planned marketing strategy the liberal elite have taken over the media and bombarded us with images and propaganda, desensitizing a whole generation of people to immorality, and crushing dissent by labeling the opposition "bigots" and "hatemongerers."I highly recommend this well-written analysis of the marketing ... Read More
Rating:
- Good story. Too bad none of it is true.
The twisted tales in "the marketing of evil" serve to analyze the civil rights movements of the past generation as thought it were a pre-specified marketing plan. As a marketer, I appreciate Kupelian' methods. But as a person who lives in and through the world he describes with half a brain, it is obvious that his arguments are based almost entirely on falsehoods and religious-fueled xenophobia. Even the book's overall premise--that issues such as homosexuality and abortion--are inherently "evil" ... Read More
Rating:
- Read this and get out of "The Matrix"
This extremely excellent book is quite simply the logical and quote / fact supported explanation of the insanity that you see around you every day. I've always been facinated by marketing techniques and if you read this your eyes will be opened as much as Neo's were in the Matrix - this book is "the blue pill" that explains the wolrd we live in!
Rating:
- A Must Read For All
A Must Read For ALL Parents and Grandparents alike. David Kupelian exposes the dangers of sexual promiscuousness, government corruption, Godless education systems, sold to us and our children as freedoms. These lies have caused a generation with the greatest number of depressed, suicidal, law breaking, under-educated teen agers in Americas' history.
Rating:
- A sobering insight into the decline of American society
The Marketing of Evil is both a reinforcing documentation of the evil that I knew existed, either instinctively or by personal experience, as well as a jaw-dropping expose of evil that I had no idea existed in America.Having grown up during the 80's, I can plainly see where I personally was duped by the marketers of evil and I thank God for my strong Christian family that I was not deceived completely.I have always considered my generation to be a deceived one, but could never collectively explain ... Read More
- Insightful and eye-openingThis book really opened my eyes to the back-door politics that has been taking place over the last 40 years orchestrated by the liberal elite to make "evil" seem "normal."With a well-planned marketing strategy the liberal elite have taken over the media and bombarded us with images and propaganda, desensitizing a whole generation of people to immorality, and crushing dissent by labeling the opposition "bigots" and "hatemongerers."I highly recommend this well-written analysis of the marketing ... Read More
- Good story. Too bad none of it is true.The twisted tales in "the marketing of evil" serve to analyze the civil rights movements of the past generation as thought it were a pre-specified marketing plan. As a marketer, I appreciate Kupelian' methods. But as a person who lives in and through the world he describes with half a brain, it is obvious that his arguments are based almost entirely on falsehoods and religious-fueled xenophobia. Even the book's overall premise--that issues such as homosexuality and abortion--are inherently "evil" ... Read More
- Read this and get out of "The Matrix"This extremely excellent book is quite simply the logical and quote / fact supported explanation of the insanity that you see around you every day. I've always been facinated by marketing techniques and if you read this your eyes will be opened as much as Neo's were in the Matrix - this book is "the blue pill" that explains the wolrd we live in!
- A Must Read For AllA Must Read For ALL Parents and Grandparents alike. David Kupelian exposes the dangers of sexual promiscuousness, government corruption, Godless education systems, sold to us and our children as freedoms. These lies have caused a generation with the greatest number of depressed, suicidal, law breaking, under-educated teen agers in Americas' history.
- A sobering insight into the decline of American societyThe Marketing of Evil is both a reinforcing documentation of the evil that I knew existed, either instinctively or by personal experience, as well as a jaw-dropping expose of evil that I had no idea existed in America.Having grown up during the 80's, I can plainly see where I personally was duped by the marketers of evil and I thank God for my strong Christian family that I was not deceived completely.I have always considered my generation to be a deceived one, but could never collectively explain ... Read More
