Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by: W. Chan Kim, Renée Mauborgne
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Product Description:
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?
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Customer Reviews
Average Rating:
Rating: 
- great book that introduces a whole new concept of marketing
Its is a good book to read not only for marketing people but for anybody who is interested in looking at things from a new perspective.
Rating: - Assumption Busting
I have been paying attention to the work of Kim and Mauborgne, since they published their first articles in the Harvard Business Review.The thinking they have developed since those days, i.e. building a strategy canvas, accessing non-users of your company's products, and then devising a process to create a blue ocean strategyexpand one's ability to apply their ideas.
Building a strategy canvas, however, is a lot harder than it looks. I've tried, with varying levels of success. ... Read More
Rating: - Jake Olsen's Review of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Watch Video Here: http://www.amazon.com/review/R284Y5A1JGFA8I Jake Olsen's review was made as part of a critical review assignment for the Fall 2008 Honors Colloquium on Creative Destruction at the University of Nebraska at Omaha, taught by Art Diamond.(The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
Rating: - The mother of reinvention...
This book helps focus the reader on looking at their business, competition and offerings in different and exciting ways. If you are considering a new business venture or product offering, you really should read this book.
Rating: - Strategy will always include opportunity and risk
Strategy:
1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.
2. Put the clock forward 20 to 50 years and ask yourself how many unknown industries will exist. Surprisingly, many of the unknown industries will exist.
3. Value innovation is focusing on making competition irrelevant by creating ... Read More
- great book that introduces a whole new concept of marketingIts is a good book to read not only for marketing people but for anybody who is interested in looking at things from a new perspective.
- Assumption BustingI have been paying attention to the work of Kim and Mauborgne, since they published their first articles in the Harvard Business Review.The thinking they have developed since those days, i.e. building a strategy canvas, accessing non-users of your company's products, and then devising a process to create a blue ocean strategyexpand one's ability to apply their ideas.
Building a strategy canvas, however, is a lot harder than it looks. I've tried, with varying levels of success. ... Read More
- Jake Olsen's Review of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantWatch Video Here: http://www.amazon.com/review/R284Y5A1JGFA8I Jake Olsen's review was made as part of a critical review assignment for the Fall 2008 Honors Colloquium on Creative Destruction at the University of Nebraska at Omaha, taught by Art Diamond.(The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
- The mother of reinvention...This book helps focus the reader on looking at their business, competition and offerings in different and exciting ways. If you are considering a new business venture or product offering, you really should read this book.
- Strategy will always include opportunity and riskStrategy:
1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.
2. Put the clock forward 20 to 50 years and ask yourself how many unknown industries will exist. Surprisingly, many of the unknown industries will exist.
3. Value innovation is focusing on making competition irrelevant by creating ... Read More
