Wikinomics: How Mass Collaboration Changes Everything
by: Don Tapscott, Anthony D. Williams
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Product Description:
An updated edition of the national bestsellernow with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
An updated edition of the national bestsellernow with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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Customer Reviews
Average Rating:
Rating: 
- Put on your track shoes!
If you thought you had BAU (business as usual) licked, you'd better put on your track shoes! There's a huge shift coming - possibly in your blind spot - and it's coming at 90 MPH. Great book. Good research, good examples, and well written. Pick it up. It's worth a read.
Rating: 
- The Singularity is in Near Jeopardy.
If nothing else this book has taught me that I don't necessarily have to agree with a book in order for it to be qualified as a "good book." In one sitting, I got through nearly 100 pages. So it only took a few days to exhaust the rest of it. The ideas are interesting and maybe even undeniable. We are indeed entering the era where massification means something completely different than what it once did. Users and Consumers -- in mass -- are literally taking the helm of ideation, creation and in some ... Read More
Rating: 
- A guide, but not economics
This book is written by technology evengelists, who have interesting proposals about
Web 2.0. They provide tricks and show how many different organisations are using web
tools to improve their results. Though they do throw one or two pieces of warnings
over the excessive enthusiasm that would make you pull your pants down in front of the
world, they focus on promoting social networking and peer tools.
What this book clearly lacks is any angle ... Read More
Rating: - Pretty Good, But Has Limitations
As I gleaned it, the central thesis of this book is that information technology is increasingly enabling interaction and collaboration of people around the world in new ways, thus providing both a quantitative intensification and qualitative leap in globalization.This will surely be a force for change in the future.From a positive standpoint, this change may include increases in many good things, such as participation of people who would otherwise be left out, knowledge growth, creativity and innovation, ... Read More
Rating: - Should've been a powerpoint slide...
The research is good, but the writing is dry enough to put you to sleep.The authors have this subconscious need to create list after list in their sentence structure.I picture the authors in black suits and ties in cubicles somewhere trying to sound like they discovered something interesting.
Here's a sample:"And this is beginning to affect a number of important functions, including human resources, innovation, industry standards, and communications.Companies were closed in their attitudes ... Read More
- Put on your track shoes!If you thought you had BAU (business as usual) licked, you'd better put on your track shoes! There's a huge shift coming - possibly in your blind spot - and it's coming at 90 MPH. Great book. Good research, good examples, and well written. Pick it up. It's worth a read.
- The Singularity is in Near Jeopardy.If nothing else this book has taught me that I don't necessarily have to agree with a book in order for it to be qualified as a "good book." In one sitting, I got through nearly 100 pages. So it only took a few days to exhaust the rest of it. The ideas are interesting and maybe even undeniable. We are indeed entering the era where massification means something completely different than what it once did. Users and Consumers -- in mass -- are literally taking the helm of ideation, creation and in some ... Read More
- A guide, but not economicsThis book is written by technology evengelists, who have interesting proposals about
Web 2.0. They provide tricks and show how many different organisations are using web
tools to improve their results. Though they do throw one or two pieces of warnings
over the excessive enthusiasm that would make you pull your pants down in front of the
world, they focus on promoting social networking and peer tools.
What this book clearly lacks is any angle ... Read More
- Pretty Good, But Has LimitationsAs I gleaned it, the central thesis of this book is that information technology is increasingly enabling interaction and collaboration of people around the world in new ways, thus providing both a quantitative intensification and qualitative leap in globalization.This will surely be a force for change in the future.From a positive standpoint, this change may include increases in many good things, such as participation of people who would otherwise be left out, knowledge growth, creativity and innovation, ... Read More
- Should've been a powerpoint slide...The research is good, but the writing is dry enough to put you to sleep.The authors have this subconscious need to create list after list in their sentence structure.I picture the authors in black suits and ties in cubicles somewhere trying to sound like they discovered something interesting.
Here's a sample:"And this is beginning to affect a number of important functions, including human resources, innovation, industry standards, and communications.Companies were closed in their attitudes ... Read More
