Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by: W. Chan Kim, Renee Mauborgne
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Product Description:
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
·Reconstruct market boundaries
·Focus on the big picture
·Reach beyond existing demand
·Get the strategic sequence right
·Overcome organizational hurdles
·Build execution into strategy
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
·Reconstruct market boundaries
·Focus on the big picture
·Reach beyond existing demand
·Get the strategic sequence right
·Overcome organizational hurdles
·Build execution into strategy
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Customer Reviews
Average Rating:
Rating: 
- Outstanding management Strategy Book
An outstanding strategy book that challenges Porter Competitive startegy. It sets new dimension of open the market place and makes the competition un-relevant
Rating: - Benefits obvious for senior healthcare
I am half way through "Blue Ocean" and the book gives me several ideas thatr will help "Brand" us differently in the future
Rating: 
- Many Great Insights, Almost Too Many
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is not the breeziest read but it has some very interesting points for business owners.Even if you don't have your own business, Blue Ocean Strategy's creative recommendations are useful to stretch and challenge your current thinking.
Rather than fighting your competitors (i.e., the red ocean strategy because it's a bloody battle) can you make your competition irrelevant (i.e., the blue ocean strategy where you swim alone)?
Read More
Rating: - Blue Ocean Strategy - Kim & Mauborgne
Blue Ocean Strategy is not such much a marketing book as it is a book on strategy. That said, every CMO should absolutely read this book before they launch their next new product or service. Kim and Mauborgne make the case that if companies are to succeed in the future, they need to stop battling competitors and getting bloodied, causing red oceans. Instead companies that will be tomorrow's leading companies will create "blue oceans" of uncontested market space. They draw examples from every day ... Read More
Rating: - Best Business Book I've read
The first impression after reading this book is "Ah, I can do that and I never thought about it". It's really an eye opener and every page is worth reading.
- Outstanding management Strategy BookAn outstanding strategy book that challenges Porter Competitive startegy. It sets new dimension of open the market place and makes the competition un-relevant
- Benefits obvious for senior healthcareI am half way through "Blue Ocean" and the book gives me several ideas thatr will help "Brand" us differently in the future
- Many Great Insights, Almost Too ManyBlue Ocean Strategy by W. Chan Kim and Renee Mauborgne is not the breeziest read but it has some very interesting points for business owners.Even if you don't have your own business, Blue Ocean Strategy's creative recommendations are useful to stretch and challenge your current thinking.
Rather than fighting your competitors (i.e., the red ocean strategy because it's a bloody battle) can you make your competition irrelevant (i.e., the blue ocean strategy where you swim alone)?
Read More
- Blue Ocean Strategy - Kim & MauborgneBlue Ocean Strategy is not such much a marketing book as it is a book on strategy. That said, every CMO should absolutely read this book before they launch their next new product or service. Kim and Mauborgne make the case that if companies are to succeed in the future, they need to stop battling competitors and getting bloodied, causing red oceans. Instead companies that will be tomorrow's leading companies will create "blue oceans" of uncontested market space. They draw examples from every day ... Read More
- Best Business Book I've readThe first impression after reading this book is "Ah, I can do that and I never thought about it". It's really an eye opener and every page is worth reading.
