Little Red Book of Selling: 12.5 Principles of Sales Greatness
by: Jeffrey Gitomer
List Price: $19.95
Prices subject to change.
Price: $13.57
You Save: $6.38 (32%)Prices subject to change.
Availability: Usually ships in 24 hours
Product Description:
Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.
Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.
In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.
People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.A mantra every salesperson needs to understand at the core of his selling success.Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.
There are 12.5 powerful principles of sales mastery.These principles are at the heart of sales success.They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."
The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.It is small enough to carry with you - big enough to contain the answers you need— powerful enough to fill your wallet.
Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.
Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.
In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.
People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.A mantra every salesperson needs to understand at the core of his selling success.Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.
There are 12.5 powerful principles of sales mastery.These principles are at the heart of sales success.They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."
The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.It is small enough to carry with you - big enough to contain the answers you need— powerful enough to fill your wallet.
Alternate Versions:
Related Items:
- Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
- Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
- Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
- Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)
- The Sales Bible: The Ultimate Sales Resource, New Edition
- see more
Browse for similar items by category:
- Books » Specialty Stores » Custom Stores » Qualifying Textbooks » General AAS
- Books » Subjects » Business & Investing » Marketing & Sales » Marketing » General
- Books » Subjects » Business & Investing » Marketing & Sales » Marketing » General AAS
- Books » Subjects » Business & Investing » Marketing & Sales » Sales & Selling » Techniques
- Books » Subjects » Business & Investing » Marketing & Sales » Sales & Selling » General
Customer Reviews
Average Rating:
Rating: 
- Needs work... a LOT of work
This book is poorly written, poorly formatted, poorly laid out... that said, there are some good things (else he gets 1 star) but they are few and far between and almost not worth searching for.
Mostly a self-aggrandizing tome to himself. Not worth the money or your time as he makes the reading of it fairly painful...
Rating: 
- What makes a top salesperson?
I found this to be most valuable reading.It ends with a list of the top ten qualities of a very successful salesperson, in her opinion.Here are my favorites from that list:
Have a contagious positive attitude.Whatever attitude you have will be contagious, so make sure it is a positive one.
Be excited about the prospect of helping others.No one wants to be sold, but everyone likes to buy.Work to see what's in it for them and the rest should flow more easily.
Read More
Rating: 
- Poor Quality CDs
#3 and 4 CDs could not be played on the computer.
Note: This has nothing to do with Gitomer's content which is great(I have read the book.) It is strictly the poor grade of CD that did not allow me to play it on my computer. I had my IT person try to get both of them to work but it didn't happen.
Rating: 
- All Around Excellent Sales Handbook
Jeffrey is passionate about sales and helping people succeed in this field.His experience is vast, and he is able to communicate his message from street level; nothing esoteric of overly sophisticated.Just good old-fashioned common sense.A must-have for every serious salespersons library.
Rating: - my review
this book is one of the best sales books I have read. It's plain language is right on and it covers the most important aspects of the real sales world.
- Needs work... a LOT of workThis book is poorly written, poorly formatted, poorly laid out... that said, there are some good things (else he gets 1 star) but they are few and far between and almost not worth searching for.
Mostly a self-aggrandizing tome to himself. Not worth the money or your time as he makes the reading of it fairly painful...
- What makes a top salesperson?I found this to be most valuable reading.It ends with a list of the top ten qualities of a very successful salesperson, in her opinion.Here are my favorites from that list:
Have a contagious positive attitude.Whatever attitude you have will be contagious, so make sure it is a positive one.
Be excited about the prospect of helping others.No one wants to be sold, but everyone likes to buy.Work to see what's in it for them and the rest should flow more easily.
Read More
- Poor Quality CDs#3 and 4 CDs could not be played on the computer.
Note: This has nothing to do with Gitomer's content which is great(I have read the book.) It is strictly the poor grade of CD that did not allow me to play it on my computer. I had my IT person try to get both of them to work but it didn't happen.
- All Around Excellent Sales HandbookJeffrey is passionate about sales and helping people succeed in this field.His experience is vast, and he is able to communicate his message from street level; nothing esoteric of overly sophisticated.Just good old-fashioned common sense.A must-have for every serious salespersons library.
- my reviewthis book is one of the best sales books I have read. It's plain language is right on and it covers the most important aspects of the real sales world.
