strategy+business
from: Strategy & Business
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Product Description:
The aim of Strategy & Business is to challenge old assumptions not by telling CEOs what to think--but by laying out an agenda covering which issues are worthy of thought. The articles will be practical, but will also nudge, prod and provoke. They will be required reading for leaders.
The aim of Strategy & Business is to challenge old assumptions not by telling CEOs what to think--but by laying out an agenda covering which issues are worthy of thought. The articles will be practical, but will also nudge, prod and provoke. They will be required reading for leaders.
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Customer Reviews
Average Rating:
Rating: 
- Can't read if you can't get
International marketing requires marketers to think globally. There are folks out there willing to pay for the priviledge of doing business with companies in other countries. This magazine Strategy+Business does not have a global strategy and that is a shame ... perhaps the marketing guys might think on how to let folks beyond the borders of the US subscribe ... hey what a good business strategy.
Rating: - Online version: Good hook, uneven delivery
A friend introduced me to S+B with an article about Chief Marketing Officers (CMO), of which I am one. I read it with interest, so much so that I emailed the author with my questions. He replied promptly and fully which was very refreshing. The fact that S+B gave enough info to contact authors is very good. Also, the articles tend to be longer than most magazine articles so there's 'room' to present ideas in more thoughtfully, maybe even to include supporting research. Some of the other articles ... Read More
Rating: - Don't waste your money on something no one in business reads
This magazine is a joke -- it's Booz-Allen's attempt to build something similar to the McKinsey Quarterly.But the articles are usually vapid and completely lacking of insight, and among CEOs and CFOs of large corporations very few will even have heard of this thing.(The Quarterly, on the other hand, along with HBR, is the BIBLE of management thinking.)The editors of this rag even show up on CNBC all the time, and make generally simplistic and completely useless commentary -- that should tell ... Read More
Rating: 
- the best magazine I have ever subscribed to.
The articles in "Strategy and Business" are well researched and
written.You will end up reading every article in each issue.
Rating: - Probably the finest management magazine available
With a very modern layout and a surprisingly liberally-minded and thoughtful style in writing, strategy+business is my preferred management/business magazine. Articles come mostly from the consulting practice of booz-allen, but the contributions rarely give you the sense of would-be scientific, often boring approach of harvard business review. Though the latter is still widely considered the business bible, I find strategy+business has been much more successful lately to find an inspirational, yet ... Read More
- Can't read if you can't getInternational marketing requires marketers to think globally. There are folks out there willing to pay for the priviledge of doing business with companies in other countries. This magazine Strategy+Business does not have a global strategy and that is a shame ... perhaps the marketing guys might think on how to let folks beyond the borders of the US subscribe ... hey what a good business strategy.
- Online version: Good hook, uneven deliveryA friend introduced me to S+B with an article about Chief Marketing Officers (CMO), of which I am one. I read it with interest, so much so that I emailed the author with my questions. He replied promptly and fully which was very refreshing. The fact that S+B gave enough info to contact authors is very good. Also, the articles tend to be longer than most magazine articles so there's 'room' to present ideas in more thoughtfully, maybe even to include supporting research. Some of the other articles ... Read More
- Don't waste your money on something no one in business readsThis magazine is a joke -- it's Booz-Allen's attempt to build something similar to the McKinsey Quarterly.But the articles are usually vapid and completely lacking of insight, and among CEOs and CFOs of large corporations very few will even have heard of this thing.(The Quarterly, on the other hand, along with HBR, is the BIBLE of management thinking.)The editors of this rag even show up on CNBC all the time, and make generally simplistic and completely useless commentary -- that should tell ... Read More
- the best magazine I have ever subscribed to.The articles in "Strategy and Business" are well researched and
written.You will end up reading every article in each issue.
- Probably the finest management magazine availableWith a very modern layout and a surprisingly liberally-minded and thoughtful style in writing, strategy+business is my preferred management/business magazine. Articles come mostly from the consulting practice of booz-allen, but the contributions rarely give you the sense of would-be scientific, often boring approach of harvard business review. Though the latter is still widely considered the business bible, I find strategy+business has been much more successful lately to find an inspirational, yet ... Read More
