Helvetica
starring: David Carson, Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel
directed by: Gary Hustwit
directed by: Gary Hustwit
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Product Description:
Studio: Wea-des Moines VideoRelease Date: 11/06/2007
Studio: Wea-des Moines VideoRelease Date: 11/06/2007
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Customer Reviews
Average Rating:
Rating: 
- Beautiful documentary
This is a must-see film if you like design and art. It's a beautiful story of a typeface, and it's incredible interesting. I was expecting it to be boring, but got quite surprised.
Rating: - Typeface as a weapon.
Some of the more trivial things I learned from this documentary are that graphic designers don't wear ties, they do wear eyeglasses that sometimes are distracting, and they drink coffee out of simple plain white cups--not mugs.
The typeface Helvetica was created to carry the message of Modernism--simple, clear, without content of its own. Its job is get across whatever message is in the text. It can be used to tell you which is the men's room or why you should drink Coke.
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Rating: 
- Quirky documentary
I didn't write this review in Helvetica.Nevertheless, I did enjoy this documentary that showcases what is often considered the ultimate typeface.I actually rarely use Helvetica, so this was news to me.However, Helvetica typeface is all around us - on billboards, in advertising, and on buildings.Its clean design makes it easy to read and modern looking, even 50 years after its development.Helvetica is the pinnacle of Swiss crispness and clean lines - the IKEA of fonts (ok, IKEA is Swedish). ... Read More
Rating: 
- Bad Documentary!
This is a terrible documentary.It is a story without a plot, and many, many "examples" of Helvetica shown are, in fact, other san serif typsefaces!The film editor obviously isn't sensitive enough totypeface design to recognize the difference between Helvetica and other san serif designs (for example, Bloomingdales dept store!).A bad disappointment, one of the most wasteful DVDs I've ever seen!
Rating: - Must See if You Enjoy Documentaries
I had not heard of this movie when my husband rented it and when he said we were going to watch "Helvetica" I was like: "You mean the font?"
This was one of the better films I've seen lately. I am not a graphic designer or in the arts so this was all new information to me and it was surprisingly fascinating. I have a new appreciation towards typeface and signs, particularly store front. Plus, the people interviewed in the film totally crack me up, needless to say they are passionate about ... Read More
- Beautiful documentaryThis is a must-see film if you like design and art. It's a beautiful story of a typeface, and it's incredible interesting. I was expecting it to be boring, but got quite surprised.
- Typeface as a weapon.Some of the more trivial things I learned from this documentary are that graphic designers don't wear ties, they do wear eyeglasses that sometimes are distracting, and they drink coffee out of simple plain white cups--not mugs.
The typeface Helvetica was created to carry the message of Modernism--simple, clear, without content of its own. Its job is get across whatever message is in the text. It can be used to tell you which is the men's room or why you should drink Coke.
Read More
- Quirky documentaryI didn't write this review in Helvetica.Nevertheless, I did enjoy this documentary that showcases what is often considered the ultimate typeface.I actually rarely use Helvetica, so this was news to me.However, Helvetica typeface is all around us - on billboards, in advertising, and on buildings.Its clean design makes it easy to read and modern looking, even 50 years after its development.Helvetica is the pinnacle of Swiss crispness and clean lines - the IKEA of fonts (ok, IKEA is Swedish). ... Read More
- Bad Documentary!This is a terrible documentary.It is a story without a plot, and many, many "examples" of Helvetica shown are, in fact, other san serif typsefaces!The film editor obviously isn't sensitive enough totypeface design to recognize the difference between Helvetica and other san serif designs (for example, Bloomingdales dept store!).A bad disappointment, one of the most wasteful DVDs I've ever seen!
- Must See if You Enjoy DocumentariesI had not heard of this movie when my husband rented it and when he said we were going to watch "Helvetica" I was like: "You mean the font?"
This was one of the better films I've seen lately. I am not a graphic designer or in the arts so this was all new information to me and it was surprisingly fascinating. I have a new appreciation towards typeface and signs, particularly store front. Plus, the people interviewed in the film totally crack me up, needless to say they are passionate about ... Read More
